Type of website Sport Site Goal Monetize the registration process Information collected Name, Email, Address, Gender, Date of Birth Results # Offers on the Page: 10 Average Bounty Per Offer: $0.33 Effective Revenue per 1000 Impressions: $75

The website was able to put the page up in approximately 1 hour. There was no subsequent necessity by the website to spend any technological resources on the intitiative.

The website chose 35 offers to place in their "offer pool". The offers were chosen by the website based on their own demographics. Offers could be added or removed at any time. There was no significant drop off in the registration with the additional page in the process.